The activation does not end at the dock.

Create an interactive yacht experience people can join in the moment—and edited short-form content your brand can continue using afterward.

A live experience and a content engine in one brief.

When included in the proposal, an AFT brand activation can include planned interactive moments designed for capture, onboard filming, and edited client-ready short-form clips.

AFT coordinates the yacht setting, experience concept, and content plan around the brand objective, intended audience, market, timing, guest count, and activation budget.

Content scope follows the brief

Creative direction, deliverables, approvals, usage terms, and delivery details are defined in the client proposal before an activation is confirmed.

Give the audience something to enter, not only observe.

Formats are shaped around the campaign rather than forced into a fixed package.

Build the moment.

Product launches, interactive demonstrations, customer or creator experiences, branded dinners, executive hospitality, and private campaign moments.

Keep it working.

Plan content moments into the experience, capture them aboard, and receive edited client-ready short-form clips based on the agreed scope.

What to include in the activation brief.

Campaign objective

Tell us what the activation needs to accomplish and the audience it is designed to reach.

Experience requirements

Share the market, timing, estimated guest count, product or interaction, and any existing agency or production partners.

Activation budget

Provide the estimated activation budget and content priorities so AFT can evaluate the appropriate experience and production scope.

Start with the market context.

Build the event brief around the local guest journey, hospitality rhythm, campaign objective, and production needs. Newport Beach event and activation inquiries are reviewed case by case; explore Newport Beach inquiries.

Bring us the campaign objective.

AFT will review the market, experience, vessel, content scope, and budget together.